John Rodgers

Nicole Cawkwell

Phil Parsons

Brian Howard

I served over 23 years in the British Army, and as a result I’ve gained a lot of knowledge about training, nutrition and most importantly how to personally develop, coach and mentor the right mindset to succeed.


Losing body fat and increasing lean muscle will make you look and feel amazing. Success starts with an effective plan, so pop in and talk to us about what you`re hoping to achieve.

View Training +


You don`t always get what you wish for, but you always get what you work for. So, why not try one of our fun, effective classes? Your first session will be completely free!

View Classes +


To lose body fat and become leaner, you don`t always have to eat less - you just have to eat right. At Effective Fitness, we offer bespoke eating plans tailored to you. We record various measurements, before creating a recipe booklet that is unique to you, allowing you to plan meals and achieve your goal.

View Nutrition +


In addition to our current facility on the weir hessle, our new facility at the same location will be upgraded and renovated this coming June

View Facilities +